**This post is sponsored by the makers of JOHNSON’S® but all opinions expressed are my own.**
Bathtime is such an essential part of our routine so using gentle and ultra-light products for Knox’s sensitive skin is our number one priority which is why we use JOHNSON’S® CottonTouch™.
If you’re a parent or soon-to-be parent, then you’ve probably combed through countless blogs, online reviews and ingredients of products wondering which would work best and is the safest for your baby. Speaking from experience, it all can be overwhelming at times but there is one thing that stands out with JOHNSON’S® (besides the fact that we probably all grew up with them in our households), I admire their constant effort to reformulate and evolve, something you don’t see very often in this industry. Now, JOHNSON’S® has reformulated their washes, lotions and shampoos with 50% fewer ingredients and are also free from parabens, phthalates, sulfates and dyes.
Since a baby’s skin (especially newborns) is so sensitive and 30% thinner than ours, JOHNSON’S® created the super soft and gentle CottonTouch™ line to protect your baby’s delicate skin.
CottonTouch™ Newborn Wash & Shampoo is perfect for those first-time baths right up until their early years. Heck, my husband and I even use it on our skin since it’s incredibly gentle and ultra-light. Made with real cotton, its velvety smooth texture rinses soap away quickly and is designed to enhance your touch so baby immediately feels protected and close to you.
It’s happened to us before where products claim to be light and moisturizing but we were always having to rinse soap away because of the film-like residue left on Knox’s skin. With CottonTouch ™, there is no residue and I like that it doesn’t leave Knox’s skin feeling tight or dry. I even notice a difference on my skin after I finish bathing him. My hands and arms feel absolutely smooth and moisturized.
Knox’s favourite part of our bathtime routine is the lotion! I find we always take at least 5 to 10 minutes rubbing lotion on Knox because it’s so soothing and calms him right down. Since day one, I always felt this was our bonding time together. He goes really quiet and has the biggest smile on his face – something I think every mother just loves seeing.
The CottonTouch™ Newborn Face & Body Lotion compliments the Wash and Shampoo, and again, is gentle for your baby. Its hydrating water-based formula made with real cotton makes it breathable and suitable for baby’s skin. The ultra-lightweight texture absorbs quickly so you’re not left with any residue or sticky feeling. Best of all? It keeps the skin moisturized for up to 24 hours, which is great for our little one’s skin to survive all of Canada’s harsh seasons.
In our household, family traditions are so important to us and we love that JOHNSON’S® is a part of our little family thanks to their newly redesigned, sensitive and ultra-light products we feel confident using for Knox.
I encourage you to visit your local drug store or supermarket and give JOHNSON’S® CottonTouch™ a try to see the results of how gentle, light and soft it feels on you and your little one.
